Wine labels that are distinctive and well-known in the public’s mind can reduce instances of fraud and protect the winemaker’s reputation.
Archives for May 2013
When companies see changes, product labels can provide the right message
Companies can use labels, especially food labels, to inform buyers about the state of its products after a certain change.
Coke label promotion sparks controversies
The soft drink giant is seeing some repercussions after making label changes for its new ad campaign.
Wine labels offer brand security for specialty beverages
As Champagne seeks better brand security, other wine labels can turn to well-executed printing practices to enforce their industry presence.
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