Products of all kinds can benefit from a label with a tactile, distinctive texture. Choosing the right combination of label stock and printer will allow you to give consumers a memorable experience every time they pick up a package. Putting thought into the texture you want can also help you enhance the colors and other aesthetic choices you're making for food and beverage labels.
For example, look at the gin labels for Silent Pool, a gin producer that needed a label for its Admiral Collingwood beverage. This label needed to depict a 19th-century British admiral, as represented in a painting, in a way that enforces the themes of history and tradition, with 10 colors.
"Keeping things in-house simplifies production."
Packaging News quoted the co-founder of the company, Ian McCulloch, on the success they found when working with a professional label company. This outfit, Royston Labels, printed labels for the final product on a "synthetic substrate" with an embossed finish.
"Royston Labels were able to provide expert support that enabled us to translate an innovative and eye-catching design into a practical label that can be easy applied," McCulloch said."The production team ensured that we were able to access the latest print technology and that in turn enabled us to really push the design."
Make a strong effort to improve label texture by investing in Primera LX900 color label printer and a fitting label stock. Some label options for this particular printer include high gloss polypropylene labels, great for resisting damage, as well as matte, semi gloss and high gloss paper labels. Each of these choices gives you high-quality options for distinguishing your products from other competitors, and keeping things in-house simplifies production.
Things for chocolate makers to know from the Winter Fancy Foods Show
Candy Industry recently profiled some of the chocolate makers present at the Winter Fancy Foods Show. This San Francisco-based event brought 20,000 visitors and also saw 80,000 individual products representing various types of foods. For candy companies, the chocolate brands present are worth examining, as they show some designs that could lead to more interesting packaging.
One notable trend is the popularity of dark chocolate with high quantities of cacao. Not only does this play into the consumer desire for more "organic" foods, it offers chocolatiers the chance to try unusual things with fresh, naturally-sourced ingredients.
Here are some ideas for colorful chocolate and candy labels that follow through on the sights from this event:
Dynamic contrasts: While colors like brown and pink might be closely associated with chocolate, chocolate labels can also play with less predictable color combinations. Nuttyness, a company that produces marzipan, uses blue and white on its packages to attract attention. Taza Chocolate also uses stylistic shapes like triangles.
Faux handwriting: The font used for a chocolate logo makes an impact as well, and some producers are employing a cursive design that feels classic and distinctive at the same time.
Photos on the label: While they don't always take up the entire package, some of the high-end candy brands in this article feature realistic photo images of the chocolate or its ingredients on the outside.
The Primera LX900 Color Label Printer gives businesses a speedy, energy-efficient labelmaking solution for various colorful label options. This can make updating labels easier as new trends emerge, especially in as popular a field as dark chocolate.