For the best herbal supplement labels, your company should follow both government recommendations and good design practices. As such, you will have to think carefully about the label printing process, and an in-house solution helps them gain control over important packaging systems.
Though it's best to turn to the Food and Drug Administration for official supplement labeling guidelines, below are some basic prompts to get you started creating the best labels for your customer base.
Back up qualified health claims: They may not require as much evidence as an official health claim, but the FDA states that a product that calls for some possible medical benefit should display "a disclaimer that explains the level of the scientific evidence supporting the relationship."
Identify the core audience: This is essential with any product label design, but is also useful for items with supposed health benefits. In addition to displaying identifiable features, the supplement label should also highlight the brand name (along with the medical name) and make it easy to find elementary information about the manufacturer.
Relevant warning statements: Depending on what the supplement is and its intended use, federal and state regulations may require a consumer warning. As an example, the FDA required warnings for iron-enhanced supplements in 1997.
Use purposeful colors: An article for Natural Products Insider suggests some of the best colors to use for supplement packaging. Blue can correspond with calm, green with nature and yellow with "energy," all of which might be appropriate values for your product. However, these will only be useful if they actually have some relation to what your supplement does.
Product labels that have to convey multiple values at the same have the difficult task of balancing them so as not to confuse the consumer while giving them a clear understanding of the key selling points. Healthcare Packaging recently published a case study of Kura Nutrition, which addressed this issue on its latest line of protein powders by spreading different information over the entirety of its smoothie products.
As the source describes, the powders, which use New Zealand ingredients, are being marketed in a way that is intended to be informative and stylistically clean. While the font and colors stand out and grab attention, the back of the package contains additional information about the contents and company history. This will theoretically give customers details to support their decision to purchase but avoid overwhelming them with too much data at once.
Any protein powder package can address the potential health concerns that come with using it if it wants to assure customers of its value. Simon Endres, Creative Director of the company that helped design Kura's product line, told the source about the reasoning behind the tactic they took.
Starting with the package itself, Endres said "we saw the opportunity to tell different stories, guiding the customer through the product in a range of ways. From highlighting the products' New Zealand heritage to telling the story of the process and experience of Kura through photography, the main focal point is the Kura glass on the front of all packaging."
With color label printers, companies can make preferred designs come to life in various settings, using a versatile system that allows them to adapt for various markets. Easily applicable colored labels also apply to bags or boxes, and other containers, giving companies even more choice.