How to make your own labels?

Photos bring more value to wine labels

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Incorporating photorealistic images into wine labels can help a brand stand out, but there are also other branding reasons that this choice may be the best one for a particular vintage. Great color label printers for wine labels will make both photos and other label designs integrate seamlessly together for a memorable package.

Packaging Digest recently explored the power of what it called "character driven" labels for wine bottles. While this type of label doesn't necessarily require a photo, it does put the focus on some sort of particular quality that resonates with the consumer. If that person can get a full story from a brand, they may be more interested in the wine itself.

"The Primera LX900 can create a wide range of food and beverage labels."

Contributor Christopher Hayes wrote that "the focus on an authentic narrative allows brands to emotionally connect with consumers and stand sweepingly apart from the competition. After all, aren't the best stories the ones where we can imagine ourselves inside them? What if your brand was like a favorite novel or movie people would look forward visiting time and time again?" He specifically cites examples that use YouTube videos to promote a brand.

The Primera LX900 color label printer can allow companies to easily add photos to their labels, adding visual interest. As this section of our site shows, there are several ways to orient the photo alongside a logo and graphics: Images of the vineyard the wine comes from can give buyers a closer connection with the production process, while a face can create a strong association when a consumer sees the bottle.

To decide what design decisions make the most sense for a specific vintage, wine company owners should think about who their prime audience is and what they're trying to accomplish with a revamp. The Primera LX900 can create a wide range of food and beverage labels that are best for each product.

Use A Rainbow Of Colors This Valentine’s Day

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All holidays can be an occasion for revamped candy labels, especially Valentine's Day. However, incorporating a wide range of colors for packaging around this time of year could be a better strategy than simply sticking with pink, red and purple. Producing a year-round label that still grabs shoppers' attentions can help confectioners put their own face forward.

"More than 40 percent may buy chocolate just for themselves."

Businesses that already produce several brands of treats, for example, can pit their current lineup against the pink hearts that look the same. Food Production Daily recently profiled Nonni's Foods, which remade the packaging for its biscotti.

These boxes feature solid colorful banners and photo images of specific ingredients against a white background for a dramatic effect. This also works as a kind of visual "clean label," showing consumers the clear link between items like almonds, toffees and chocolate. This isn't intended as a Valentine's Day promotion, but it could help the biscotti stand out during the holiday for that very reason.

The National Confectioners Association highlighted some important candy statistics for this Valentine's Day. According to a press release from the organization, 94 percent of Americans would enjoy chocolate or candy as a gift on this holiday, and more than 40 percent may buy chocolate just for themselves.

While it's worth remembering these statistics, candy makers need to invest in systems that provide consistent quality labels throughout the year. The Primera LX900 is a cost-effective choice that gives users a range of colors to work with. The combination of speed and clarity lets companies create labels with rich, lasting colors that stay vibrant after being applied to the product.

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