Use A Rainbow Of Colors This Valentine’s Day
All holidays can be an occasion for revamped candy labels, especially Valentine's Day. However, incorporating a wide range of colors for packaging around this time of year could be a better strategy than simply sticking with pink, red and purple. Producing a year-round label that still grabs shoppers' attentions can help confectioners put their own face forward.
"More than 40 percent may buy chocolate just for themselves."
Businesses that already produce several brands of treats, for example, can pit their current lineup against the pink hearts that look the same. Food Production Daily recently profiled Nonni's Foods, which remade the packaging for its biscotti.
These boxes feature solid colorful banners and photo images of specific ingredients against a white background for a dramatic effect. This also works as a kind of visual "clean label," showing consumers the clear link between items like almonds, toffees and chocolate. This isn't intended as a Valentine's Day promotion, but it could help the biscotti stand out during the holiday for that very reason.
The National Confectioners Association highlighted some important candy statistics for this Valentine's Day. According to a press release from the organization, 94 percent of Americans would enjoy chocolate or candy as a gift on this holiday, and more than 40 percent may buy chocolate just for themselves.
While it's worth remembering these statistics, candy makers need to invest in systems that provide consistent quality labels throughout the year. The Primera LX900 is a cost-effective choice that gives users a range of colors to work with. The combination of speed and clarity lets companies create labels with rich, lasting colors that stay vibrant after being applied to the product.
4 things to remember when making hot sauce labels
For great hot sauce and barbecue sauce labels, businesses should know their products well and think through how they market it to their target audience. As with all food and beverage labels, color matters here, but perhaps more so in this case, since a see-through bottle will put the label against the vibrant colors of the sauce itself. Hot sauce fans are also likely accustomed to seeing bold colors, like black, red and yellow, on sauce labels.
You can captivate your hot sauce fans by making a label based on some of these important criteria:
- The color of the cap: The top of the bottle may match the dominant color of the label, or perhaps be covered with an additional wrap that displays the brand's logo in a smaller form.
- Famous names: An article from Radio.com gives examples of several hot sauce bottles that feature band names and logos. While sometimes the band name isn't overtly visible, in other cases, as with a KISS-branded sauce, the original font and lettering is part of the sauce's identity.
- Flavor: In this piece for the News-Press, Charley Anderson of Wingnuts makes a distinction between the "heat" of a sauce and its distinctive flavor. "Hot sauce doesn't necessarily mean hot," Anderson said. "Anyone can make a hot sauce, anyone can get heat."
- Overlay packaging: GE and Thrillist are collaborating to create a uniquely hot sauce and a packaging to match. As PSFK documents, this includes "Silicon Carbide" packing with the bottle inside.
The VIPColor VP485 Color Label Printer can help your business match color label orders efficiently while keeping everything in-house. The labels you create with this printer will be vibrant and lasting without taxing your budget.