Photos bring more value to wine labels

Incorporating photorealistic images into wine labels can help a brand stand out, but there are also other branding reasons that this choice may be the best one for a particular vintage. Great color label printers for wine labels will make both photos and other label designs integrate seamlessly together for a memorable package.

Packaging Digest recently explored the power of what it called “character driven” labels for wine bottles. While this type of label doesn’t necessarily require a photo, it does put the focus on some sort of particular quality that resonates with the consumer. If that person can get a full story from a brand, they may be more interested in the wine itself.

Contributor Christopher Hayes wrote that “the focus on an authentic narrative allows brands to emotionally connect with consumers and stand sweepingly apart from the competition. After all, aren’t the best stories the ones where we can imagine ourselves inside them? What if your brand was like a favorite novel or movie people would look forward visiting time and time again?” He specifically cites examples that use YouTube videos to promote a brand.

The Primera LX900 color label printer can allow companies to easily add photos to their labels, adding visual interest. As this section of our site shows, there are several ways to orient the photo alongside a logo and graphics: Images of the vineyard the wine comes from can give buyers a closer connection with the production process, while a face can create a strong association when a consumer sees the bottle.

To decide what design decisions make the most sense for a specific vintage, wine company owners should think about who their prime audience is and what they’re trying to accomplish with a revamp. The Primera LX900 can create a wide range of food and beverage labels that are best for each product.