When this blog discusses wine labels, it usually focuses on pieces for traditional bottles. However, there are obviously other surfaces to consider, and box wine is not an insignificant factor. In a 2015 article, Wine Searcher said box wine makes up 17.5 percent "of all wine sold by volume." This information comes from Nielsen, which also showed a growth in the amount of brands with hefty box wine sales within a four-year period.
If your company has not yet tried box or bag-in-box as a model, you could miss out on some serious benefits. The source listed some of the things that make box wine preferable, including its cost-effective price and convenience. The paper-based container also presents less of a concern for the environmentally-minded than glass.
Winemakers also have more opportunities to be creative with box wines than they might realize. Packaging World recently profiled a hexagonal box wine container from Nutcreatives that combines the typical features of this packaging with an interesting shape.
Even though the surface is split into several smaller hexagons, there's still room for a label on the front that fits the same overall hexagon design and emphasized that it is "re-utilizable."
"The quality-looking packaging stands out distinctively on the shelf and is topped off with a handle that makes the bag-in-box wine easy to hang for in-store display and carry from the store without the need for another shopping bag," Contributing Editor Judy Rice wrote. She also said that the packaging consisted of "two-sided kraft board (170 g) and laminated 3-L foil bags."
If you've relied on the same candy labels each Easter in the past, this year might be the one to change things up. According to Nielsen Data cited by CNBC, the days leading up to Easter represent a larger possible revenue than those for Valentine's Day and Halloween, the other two biggest holidays for candy consumption. Easter of 2015 resulted in $823 million in candy sales, which the source also described as 146 million pounds of sugary treats.
Given all of that attention, candy producers can take this time to change their product packaging to stand out more. Here are three ideas for new marketing techniques based on different Easter trends:
Emphasize the filling: The National Confectioner's Association surveyed 1,630 people last year and found that 52 percent of respondents prefer their chocolate eggs to have a sweet filling. Examples include "chocolate ganache, peanut butter or caramel."
Go vegan: Egg and dairy-free candies can help a company tap into a new customer base. PETA released a list of several diverse Easter-themed products that are also appropriate for vegans. One brand, from Moo Free Dairy Free chocolates, features a series of vivid but discrete graphics at the bottom to inform the consumer.
Use descriptive names: Some candy companies aren't using the word "Easter" in their egg-shaped products at all, but instead identifying them simply as "chocolate eggs." Packages like the Cadbury Egg Hunt Pack offer customers a chance to see the product inside, which is individually wrapped in foil bearing the company name.