With craft beer a major movement, standing out continues to be an important business decision. Just as with any product, the label can tell a story about a beer brand and help buyers see the most important qualities.
In some ways, smaller breweries may be able to adopt quirkier, more unique designs than a major worldwide brand could. That might give beer makers the incentive to try something different. Justin Campeau of the Ottawa-based Brew Donkey, a liquor delivery and beer tour service, recently told the CBC about the merits of choosing a definitive design.
"The cost to make a beer and have it be made for four months maximum — [and then] invest in a great label just for that?" he said. "It's showing a commitment that craft has that the macro scene doesn't."
Whether you decide to use a lot of color or a little, having the right printer gives companies the option to experiment in the early stages. They can take advantage of their smaller size to make food and beverage labels that say something special, and produce them for small or large runs on an efficient scale.
Typically, the summer months offer a key time for craft beers to spike their sales. However, a recent MarketWatch article suggested that craft breweries are "playing it safe" this year with reliable flavors and styles. the source said that last June saw overall beer production peak with 17.9 million barrels produced.
This could be all the more reason to start trying a new label to stand out from the crowd. For a better approach to beer labels, consider the Primera LX900 color label printer. Learn more about it in our U.S. store here or our Canadian store here.