Another benefit that an alcohol company can see in applying recognizable, difficult-to-replicate beer or wine labels to their bottles can be something that saves the consumer time, money and grievance: assurance of quality. However, a recent USA Today article pointed out the danger some consumers may be in when they frequent bars and restaurants that may be diluting their drinks in an effort to save money. In such a situation, what can a winemaker do to lessen the chance of this sort of dodgy activity taking place?
The article appeared in context with New Jersey’s recent “Operation Swill” campaign, in which state authorities investigated establishments that had been duping its patrons in this way. Although such scams can seem out of the control of a winemaker, one solution can possibly be for wine labels to be designed in a manner that makes them more recognizable and difficult to substitute or fake. This way, if customers order a bottle that has been diluted, already opened or somehow tampered with, they may be able to tell on their own.
Another design choice that might help could be a distinctive bottle. The article points out that customers purchasing one at a table should have it opened where they are sitting, but beyond that, any wine bottle that looks unusual in comparison to others of the same brand do in a store should be a dead giveaway to purchasers.
Customers want to be able to trust the things they pay for, and a suspicious product can muddy the way a brand is perceived. High quality wine labels, designed and created with a color label printer on hand, can help prevent this from happening.
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