One way expertly crafted wine labels may help a particular product can be to better define it against competitors and keep it separate from other derivative lines. Despite what some may think, the word “Champagne” derives from a sparkling drink made in a specific place, and the producers of the original have taken umbrage with the use of the phrase on other bottles. In this case, Champagne has made some progress in the country of China, which recently decided to grant the brand its rights.
The Wall Street Journal reported that Champagne is eager to improve its standing within China as it grows its influence, and this assurance may help with a problem the brand sees around the world, in that similar types of drinks are using its name. Recent reported price drops are also adding pressure to ensure that such misconceptions are avoided, and that the right drinks are matched with the right labels. The Journal asserts that more than 40 percent of drinks in the U.S. identified as “champagne” are imposters.
China is an important place for this French mainstay to show more dominance because of its compartively low popularity in that region, even with a spike, so to speak, in recent growth. In addition, Champagne is reportedy eyeing other non-Western countries, like Nigeria and Japan, to increase its sales as well.
It’s possible that an unsavory winemaker can deliberately take advantage of regulation loopholes to sell their product, or that someone could simply be oblivious as to rights and labeling standards. A color label printer, perhaps equipped with a special applicator for glass bottles, can lend specificity and correctness to those seeking brand security.
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