Japanese commuters will be able to use Kit Kat bars as tickets.
Archives for June 2014
Merchandising the right way: HBO manages hefty license
HBO’s success with Game of Thrones has required it to manage many different merchandising opportunities.
Can your ingredient labels also direct consumers to your website?
The recent call to post information about beer online could be an opportunity to connect your company’s labels with its website.
Don’t lie about the size of a new product
You can be honest about product size changes.