If you’re trying to conserve space on your labels, it’s worth considering the things that you can include on a website instead. It’s worth remembering this, especially when there’s pressure for companies to be honest about the contents of their products.
ABC News recently reported on the efforts of the founder of the “Food Babe” blog to encourage breweries to disclose ingredients on their websites. While the issue is one of health and transparency, there might be an opportunity here for labels to be redesigned.
Of course, there’s no reason that more labeling can’t accompany online disclosures. A representative of the MillerCoors company named Peter Marino told the source that the company was doing both of these things at once, updating the packaging while also featuring advisories on the web.
“Earlier this year, we led all alcohol companies by voluntarily placing a nutritional label on our Miller64 brand and we will be putting more ingredient information online in the days ahead,” he said
This process places an emphasis on high quality printing. Earlier this month, the Alcohol and Tobacco Tax and Trade Bureau identified certain ingredients that no longer need to be approved by the government. These include items like honey, but as we’ve seen before, your company’s definitions of these additives might not mesh with those maintained by the authorities.
As a result, there might be some merit in directing consumers to check out more information at a certain web address. This can supplement your existing labels if you have the technological means to handle it. If your company wants to make the most out of its industrial labeling systems, it needs to find printers that can handle the heavy work load.
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