To design good food labels, it can help to be aware of the negative qualities consumers may be most concerned about.
Archives for July 2013
Packaging can change customer perceptions of a product
Making labels that don’t confuse your customer base can be a matter of style as well as content.
Know trademark boundaries and keep your labels out of hot water
Some terms thought to be public domain can get companies in legal trouble if they aren’t careful.
Origin labeling leads to USDA lawsuit
Food industry players are arguing against meat labels that describe the places where animals were “born, raised,and slaughtered.”