When designing food labels for a product geared toward a mass audience, it can help to know what items will stand out to your audience. Of course, this depends in part on your demographic, as nursing mothers will probably see different red flags than a 23-year-old college student. Your company can pick the things that could be most alarming and highlight them with your packaging. But what kind of ingredients are those, exactly?
A recent article from the Epoch Times contains information that might give manufacturers a clue as to what their labels identify. In a word, the main thing is to be up-front about what preservatives—or lack thereof—your food may expose consumers to. The article warns shoppers against nitrates, artificial flavorings and preservatives like sodium benzoate which could potentially have long-term health consequences.
One particular culprit for these kinds of ingredients can be seen this time of year, as the Washington Post points out: sweet-flavored ice drinks. Whether you’re purveying snow cones or tropical, fruit-infused cocktails, your customers may be keeping an eye on the amount of sugar, coloring and chemical additives named in your ingredient lists. Your company could address these issues up front and reassure your consumers by making labels that specifically spell out the harmful ingredients excluded from your food.
While there’s no telling what level of knowledge a shopper will be bringing with them when they pick it up, anyone should be able to read and understand good food labels. Making them visible through a color label printer, for example, can be the most important part of it.
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