With an in-house color label printer, it’s easier for companies to produce wine labels that reflect current times and concerns. The thickness of a wine bottle could be an important factor to consider during production, as beverage companies try to match the structure of the glass with an appropriate type of label stock, including gloss and the right kind of color scheme.
In a column for the Press Democrat, Dan Berger noted the gradual increase in the amount of glass used for wine bottles, comparing it to some of the other design trends that followed. As he describes, the feel of a thicker bottle, along with its width, is meant to create a feeling of luxury, as buyers feel like they are getting a hefty wine for their money. This also paralleled the use of gold on labels and similar “glamorous” techniques.
However, Berger also notes that the new bottles are heavy, with many weighing two pounds more than they did 40 years ago. As a result, there’s also a space for thinner, more lightweight bottles to help a brand make a strong impression. Wine company O-I announced a special “lean and green” line of bottles last year, which weighed up to 27 percent less than the models they previously relied on.
In a press release for that new product, category director Stan Gossett of O-I’s North American division said that this model would “have less impact on the environment and use less energy and raw materials for manufacturing.”
Color food and beverage labels can be printed at a regular rate and to company specifications when you use an in-house solution.
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