On our candy labels page, OptiMedia Labs describes durability as an important aspect of high-quality candy labels. In addition to being eye-catching, the labels businesses use to sell sweet treats have to be able to withstand exposure and being handled by many different people. What specific hazards pose a threat to non-durable labels? With the wrong material, a candy label could easily be smudged or ruined, reducing its effectiveness.
A waterproof label could be useful in anticipating external or internal damage to the product. In the case of a cold, perishable item like a frozen dessert, leakage in a box or carton could affect the label and leave it looking unrecognizable to the consumer. Waterproofing also helps with general environmental protection as consumers purchase these products and bring them to various places in different weather conditions.
Another reason to protect color candy labels is to keep the vibrancy of a label’s color alive. Some of the brightly-colored products that grace the candy aisle are closely defined by a particular hue. Low-quality labels might fade, but professional-standard labels won’t, ensuring that the identity of the brand and the candy product are easy to recognize on first sight.
Finally, labels that are scratch-resistant are easier to read and will survive more wear and tear. Since Nestlé USA recently announced that it will pursue simpler ingredients, giving customers an easy way to read the contents of a label may soon become increasingly essential for the confectionery industry. If a certain candy brand is notable for one specific additive or factor, this should be preserved on the label through the use of sturdy materials.
A Primera label printer, particularly the Primera LX900, is one option for businesses that want to make high-quality packaging for candies sold in different types of containers.
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