Craft beer has been a growing trend for some time now and represents a sizable part of alcohol sales. According to statistics from the Brewers Association, craft sales grew by more than 20 percent during 2014, a higher growth level than that of the overall rate of sales for beer.
The overall beer market accounted for $101.5 billion in sales, while craft beer was responsible for $19.6 billion. In addition, craft barrel shipments also increased during this same time across the country. With all of this opportunity for craft beer to attract attention, producers have the chance to create excellent labels that fit their products perfectly and appeal to their customers.
Market research company Mintel recently looked at the state of craft beer in 2014 in a special report. Style and brand awareness are important factors for craft buyers, a blog post from this source published in March said.
“Some 13 percent of craft beer drinkers say they select a product that looks cool when the kinds of beer they typically drink is not available,” it stated. “What’s more, 8 percent of craft drinkers say label/packaging design is important in their purchase decision.”
The same post also notes that familiar terminology on beer packaging influences 30 percent of craft beer drinkers. This includes words that describe the flavors and ingredients of a beverage.
Although a brewer doesn’t have to overload beer labels with ingredient information, a color label printer can give companies options for making the precise food and beverage labels they want. The Primera LX900 offers cost-effective labelmaking options for companies that want to keep this aspect of production in-house.
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