Ensuring that food and beverage labels remain readable is more difficult when the products are near moisture. Winemakers not only have to make labels that attract the consumer and use the right language, but also won’t deteriorate in moist conditions. Using a color label printer in-house gives companies access to high quality labels themselves, with stock they can change as production continues.
Durable wine labels appeal to consumers, as they stay intact for longer and resist fading. As a Wall Street Journal article from May asserts, bold colors are one easy way to increase sales, though not all color decisions are created equal: one label designer quoted by this source, Bob Johnson, advises against using the color blue because it seems unnatural. Furthermore, the source also states that paper quality and label color have to work together, along with other elements, for a great end product.
Safeguarding wine labels against moisture can also help restaurants build up safer workspaces. In a recent article for Nation’s Restaurant News, Foster Frable discusses some of the various condensation issues facing wine storage.
“Unfortunately, the very tradition of storing wine in a damp basement or cellar puts these bottles at high risk from water damage,” he writes. “Modern temperature and humidity-controlled wine coolers and holding units keep wine safe and secure inside a cabinet, and eliminate the risk water damaging labels and corks.”
Create labels that meet your company’s specifications and are also able to last with a high quality Primera printer. You can experiment with different designs to find the combination of material and colors that best fits the wine in storage.
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