Using custom labels to evoke a product’s brand

Every product and business has a brand. It’s this brand that forms an identity and is, oftentimes, what consumers will use as their deciding factor when choosing one product over another. This brand, for most small businesses, usually comes directly from the founder’s ideals and gets communicated on everything from the company name to the design of the custom labels on the product.

One example of this has been that of Randall Grahm, the proprietor of the Bonny Doon Vineyard. According to the New York Times, where most vintners will shy away from transparency and honesty, Grahm embraces it. In 2007 he decided that every label on a bottle of Bonny Doon wine will have every ingredient that goes into the wine – from harvesting to bottling. This includes chemicals such as tartaric acid and sulfur dioxide, which can be critical to the process but often left out of ingredients lists by many vintners.

Another example comes from Jeff Morgan, who is the owner of the Covenant Wine label in the Napa Valley, which was recently reported by the New York Times and Village Voice as being an entirely kosher wine label that has annually scored in the 90-point range with industry critics.

Covenant’s labels feature a colorful and modern painting that alludes to its Jewish heritage in an artistic manner that also pops against the dark background of its bottles, providing a contrast that catches the eye. The label also has a sister label that’s called RED C, which has a label that is simple and to the point: a red “C.”

Regardless of the product, when designing a custom label companies should ensure that this label not only communicates the brand’s image but does so in a way that’s crisp, clear and high-quality. This can be done most effectively by investing in a Primera LX900 color label printer.