When it’s time to update your line of hot sauce and barbecue sauce labels, your company may choose a different gloss to go with a new name. A good example of this is a “gold” or “platinum” edition, which could pair perfectly with special labels boasting a reflective sheen. If you select a label type that fits the occasion, the buyer will get the message quickly.
The Primera LX900 Color Label Printer accepts polyester labels in gold and silver, for example, allowing businesses to customize their products in-house and choose a logo that contrasts well against the label’s background material. Because these labels can be customized in different shapes, companies can also tailor them to meet unusual bottle shapes if necessary.
Ashley Food Company, a Massachusetts-based outfit that makes hot sauces, recently announced its Mad Dog 357 Gold Edition sauce, which makes use of a gold label background. Since it’s meant to celebrate a 25-year anniversary for the company, the gold color adds a level of prestige to the packaging.
Speaking about this brand, founder David Ashley described the thought behind the special edition and what makes it unique in a recent press release.
“When I first tried the new Mad Dog 357 Gold Edition, it was like a forest fire lit up my tongue, and then I broke into a cold sweat,” he said. “This sauce burns like nothing else and takes rarity to a new level. ‘Gold’ seemed like the perfect name for this unique recipe.”
For sauces or other prepared food products that need to look their best, Primera printers are a dependable long-order option.
Leave a Reply