Use A Rainbow Of Colors This Valentine’s Day

All holidays can be an occasion for revamped candy labels, especially Valentine’s Day. However, incorporating a wide range of colors for packaging around this time of year could be a better strategy than simply sticking with pink, red and purple. Producing a year-round label that still grabs shoppers’ attentions can help confectioners put their own face forward.

Businesses that already produce several brands of treats, for example, can pit their current lineup against the pink hearts that look the same. Food Production Daily recently profiled Nonni’s Foods, which remade the packaging for its biscotti.

These boxes feature solid colorful banners and photo images of specific ingredients against a white background for a dramatic effect. This also works as a kind of visual “clean label,” showing consumers the clear link between items like almonds, toffees and chocolate. This isn’t intended as a Valentine’s Day promotion, but it could help the biscotti stand out during the holiday for that very reason.

The National Confectioners Association highlighted some important candy statistics for this Valentine’s Day. According to a press release from the organization, 94 percent of Americans would enjoy chocolate or candy as a gift on this holiday, and more than 40 percent may buy chocolate just for themselves.

While it’s worth remembering these statistics, candy makers need to invest in systems that provide consistent quality labels throughout the year. The Primera LX900 is a cost-effective choice that gives users a range of colors to work with. The combination of speed and clarity lets companies create labels with rich, lasting colors that stay vibrant after being applied to the product.