Designing effective beer labels can take some trial and error as you take customer reactions into account. Companies with a long history and wide product lines may need to periodically rebrand, while younger brewers do themselves a favor by testing the waters through strategic campaigns.
Some beer label designs are chosen simply because they make a strong statement. According to MentalFloss, Bass beers feature a red triangle primarily to catch the buyer’s eye, not necessarily as a symbol of anything. On the other hand, some beer brands have adopted very meaningful images for their labels: the harp featured in the Guinness label is a reference to an actual Gaelic artifact with ties to the country’s history.
Another reason to change the labels on beer cans is to make sure the customers recognize the brand connections. In a recent article for the Denver Post, founder Kevin Selvey explained the reason the company updated its own image.
“I think where we really failed was there was no cohesion between our different labels,” he said. “If you walked into a liquor store and you saw five of our cans on the shelf, you couldn’t tell that they were all from the same brewery. It was all good artwork, but there was nothing that held it together.”
As businesses change their label designs, they need the printers, software and label stock that will make transitions easier. The Primera LX900 Color Label Printer is a cost-effective choice for companies that plan to produce many food and beverage labels over a long period of time.
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