Here’s something to think about including on food labels: facts. Not just the nutrition facts as they pertain to whatever item it is you’re producing, but other interesting items of note worthy of bringing to the consumer’s attention. Snapple famously incorporated this into its design with the “Snapple Facts” found under its iced tea caps.
There’s a wealth of interesting (and eye-catching) trivia that you might be able to attach to your foodstuffs. Perhaps it concerns the specific methods by which you make your food, or perhaps it’s part of a larger industry trend that customers might not know the answer to.
NPR has recently reported on the origin of different colors of cheese. According to the piece, the reason Americans have the familiar bright-orange color of cheese available (which some may see as “fake” compared to more common shades of white seen in other brands) is that cheesemakers in the 17th century were eager to replicate the colors of cheese made from high-quality milk.
What’s interesting is that some of the coloring is still being used for orange cheese products today.
Resources for this kind of information might be all around you if you stop to look. Philly.com covered the recent publication of a history of the chocolate chip cookie. Staying aware of possible resources for interesting facts can be a step toward making labels that are more fun and distinctive as well.
But when you have these grander ambitions, it might seem like a company has to sacrifice some sort of control or quality to see their new ideas take flight. It doesn’t have to be that way, thanks to a color label printer you could have in your production lines.
Leave a Reply