While some of the common knowledge used on warning labels throughout modern commercial history may have become well-known, their inclusion, especially on beer and wine labels, should not be overlooked. According to this Australian news site, more than half of the alcohol containers in that country do not carry the seemingly fundamental warning that pregnant women should avoid alcoholic consumption. If you produce items of this nature, are your labels following this key protocol?
That article claims that while recent research suggests things are actually getting better in this area, a deadline has been instituted to encourage producers to reinstate this label.
Stateside, there are some lessons that we can follow on this front as well. The fact that a recent blog article on the Huffington Post seems to be persuading pregnant women against the practice of drinking during pregnancy, even moderately, suggests that this is a problem whose risks can be made more apparent, perhaps by making labels easier to understand on this front and more prominent. That article contains a link to a model label from the Alcohol and Tobacco Tax and Trade Bureau that producers can use to base their own designs off of.
But while it may seem like these kinds of restrictions could unnecessarily burden producers with information they have to include, they can actually open up the possibilities for vintages to consider alternate ways to make this information theirs. A color label printer could be all it takes to help companies start making good habits in this way, and once a company gets one in their possession, other ideas might start presenting themselves.
Leave a Reply