Study shows organics may not be as healthy as previously thought

According to a recent study by Stanford University, organic foods may not be as healthy as currently believed by mainstream audiences. The study, which examined 237 previous studies on the nutritional benefits of organic foods, found that there isn’t much difference between organic and conventional foods.

Although organic foods were found to have a 31 percent lower level of pesticides than conventional produce, there were no other “obvious health advantages,” according to the New York Times. While organic foods had far lower pesticide levels, the normal foods’ levels were still within the limits set by the Environmental Protection Agency.

According to the source, this has created a level of confusion among consumers on whether to buy organic products or more conventional ones.

“There’s complete confusion,” Marcia Mogelonsky, senior food analyst for global marketing firm Mintel, told the Times. “Most people have a randomly arranged set of principles. They buy organics sometimes. They buy based on price sometimes. Very few people are completely committed to any one cause.”

This type of standstill between one product and another is an optimal situation to use custom labels as a way to develop a market niche and separate a product from its competition.

While so many consumers may be confused by the onslaught of studies and information that is either for or against the labeling of food products in a certain way, companies can be assured that effective marketing and packaging will always be a proven method of swaying customers on the fence.

When consumers are unsure of which option to purchase, their reasons for purchasing one or the other are often boiled down to basic aesthetics. In order to create high-quality custom labels that form a market niche, food producers and manufacturers may want to invest in a Primera LX900 color label printer that can make food labels capable of differentiating them from the competition.