Are beer companies the only ones that care about the stock their product labels are printed on? A study from Avery Dennison suggests otherwise. In a study conducted at Clemson University, 193 participants had their eye movements measured as they glanced at six different types of craft beer labels. The results show the amount of time in seconds that survey subjects spent looking at each kind of label, which could lead producers to focus on a certain type during production.
In terms of “total fixation duration,” (TFD) clear film label performed the strongest, with an aggregated total time of 1.76 seconds. Matte film label stocks also did well with a TFD of 1.43 seconds. However, glossy film accounted for a higher number of “scans” from participants. In addition, more than 60 percent of subjects identified metalized film as the most eye-catching.
While the content of a label may seem to be the most important factor for consumers, this information shows that stock type makes a difference as well. With in-house color label printers, companies can create custom beer labels that suit their brand, combined with the type of bottle they use to attract the greatest viewer attention. The Primera LX400 and LX900 printers are both models that can accommodate labels of varying widths while meeting the demands of busy company schedules.
Matching food and beverage labels to company specifications will ensure that consumers get the right message when they enter a store and see the product on the shelf. Those few extra seconds customers spend looking at your products could make a major difference in how they are perceived.
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