Distinguishing the product in the consumer’s eye is an important strategy for to maintaining interest. One way to attract new buyers is to feature some sort of connection with an outside brand. Doing this correctly requires the logos for a “tie-in” product to feature accurate and up-to-date images that successfully combine the values of both brands.
Crain’s Cleveland Business recently reported on a special collaboration between local basketball team the Cleveland Cavaliers (also known as the “Cavs”) and Brew Kettle, a craft brewery that has benefited from the association.
The resulting promotional beer, “All For One,” has led to greater brand awareness that the owner of Brew Kettle, Chris Russo, calls “phenomenal.” He further described the process of creating this distinctive beverage and its reception.
“We started making the beer before the final contract with the Cavs was issued,” Russo said. “The Cavs had faith that we would produce a quality product that could easily stand alone without their name and logo attached to it.”
Another example comes from Chile, where 21st Century Fox has plans to sell real-life versions of the fictional Duff Beer from the popular television show The Simpsons. In this case, the beer reportedly is going to be marketed to other countries next year after its debut in Chile.
In both cases, brands that aren’t always associated with beer labels have to be integrated with them successfully. Color printers like the Infinia L801 or Primera LX900 are flexible and compatible with varying order specifications, so the same quality is guaranteed in every piece of label media, no matter which stock you use.
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