When a consumer buys your food product, they’re taking something of a leap of faith. There can be so many steps between the initial stages of food manufacturing and the customer’s plate, and the more the label describes, the better they might feel about making a purchase.
But what things should you emphasize, and how can you make potential buyers feel better in such limited space? Label printers can help you figure this out. Writing for Industry Market Trends, Bill Allen identifies this as one of the things that good labels can accomplish, in response to consumer buying trends.
“Advertised provenance on packaging increases perceptions of credibility and authenticity and reassures consumers of high quality and truthful produce,” he writes. He goes on to say that environmental descriptors can be “particularly effective in the yellow fats and butter market.”
Even individual grocery chains can approach this problem on their own terms. The Salt Lake Tribune recently mentioned the case of a local Utah supermarket that has created its own tags for products that follow its own criteria, under the name “Dietician’s Choice.”
According to the source, these only apply to some foods, and avoid the highly processed items. Also, the labels come from the supervision of an actual dietician, making them all the more legitimate, although it could present some natural confusion with the government-mandated nutrition facts.
This might seem complicated from the outside, but label printers can allow you to take the reigns and start giving consumers added protections and making your food production line seem less threatening.
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