Since it represents a dominant color that could drive cultural trends, the Pantone Color of the Year offers a possible touchstone for label designers. Usually, the company selects a single shade that embodies the trends of the coming year.
“The mix of ‘Rose Quartz & Serenity’ best fits the current cultural environment.”
For 2016, however, it’s done something a little different, choosing a combination of colors instead. This specific blend potentially makes expanding a business’ color palette vital if they want to enhance all of their different label types.
On its official website, Pantone announced that the mix of “Rose Quartz & Serenity” best fit the current cultural environment: each of the colors symbolizes a different feeling, and together they signify a world of “fluidity.”
“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” the site says. “The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.”
Pantone is also thinking as far ahead as Fall 2016, the subject of a recent Fashion Color Report. According to WWD, this also includes a preference for “calming” colors, such as Riverside blue and Dusty Taupe.
Although Pantone isn’t the only source of possible colors for product labels, the official Pantone choice could factor into the design decisions companies make. Combine these ideas with the abilities of a professional-level CMYK printer for dynamic food and beverage labels.
The Primera LX900 accepts standard pigment ink cartridges in these colors, sold both individually or in a collected package. Buyers also have the option of high yield cartridges depending on their production needs.