Outrage over DVD cover sparks response from film distributor

It should go without saying that any design decision on a product label could cause controversy. When it comes to labeling formats of digital media, your business might be best served with a cd and DVD printer it can use to give direct input on label art and find a solution that is both factual and marketable.

The recent DVD release in the U.S. of the movie “The Sapphires” has drawn attention for its regional marketing strategy. The film is the story of a quartet of Aboriginal women who start a singing ensemble in the 1960’s.

While the Australian version of the cover clearly shows the names and faces of the entire main cast, including Jessica Mauboy, Shari Sebbens, Miranda Tapsell and Deborah Mailman, the cover for the American version of the DVD only features Irish actor and co-star Chris O’Dowd’s name, with his image in the forefront (he has since denounced this version of the cover on Twitter).

In response, the actual singers that inspired the subject of the film have issued a statement calling for support in opposing this decision, according to Agence France-Presse.

“We’re hopeful that the NAACP—with its long and proud history of advocating strongly for the interests of people of colour—will add its significant voice to calls for the DVD cover to be changed,” the statement read.

Anchor Bay Entertainment, the film’s American distributor, has responded by saying that a different cover “is being considered,” as CNN reported.

A company neck-deep in the design process for its product’s packaging might begin making labels with little thought as to the ways it might be perceived. Use a color label printer to give your promotional images the right context that isn’t misleading.