While companies may constantly be looking for ways to make their products stand out in a crowded marketplace, it’s important to understand the fine print when it comes to the ways you can and can’t describe your products. Packaging vitamins or other elements in your drinks when they aren’t allowed can create a false impression to say the least, and one producer has had to make changes due to a perceived discrepancy, following a major lawsuit.
Until recently, certain flavors of the soft drink 7 Up, like the Pomegranate and Diet Cherry Antioxidant brands, have been promoted on their labels as containing antioxidants. Instead, the company used Vitamin E as opposed to more natural sources, which is significant because vitamins are not permitted in these kinds of products, ABC news described.
A release published this week by the Center for Science in the Public Interest reveals that the resulting lawsuit between that organization and the beverage makers has led to a pledge to remove this additive. The litigation director for the Center, Steve Gardener, praised the soda manufacturer’s turnaround in the statement, saying that soda “should not be marketed as a healthy source of antioxidants.”
“It’s to the credit of Dr Pepper Snapple Group that it carefully considered these concerns, and worked collaboratively to resolve the dispute without further litigation,” he said. “The end result is a big plus for consumers.”
Chances are the consumer is not equipped with the tools to avoid misunderstandings involving your product. But with a color label printer like the Primera LX900, you can be.
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