Just because your company has its own signature product doesn’t mean that other versions aren’t capturing the public’s eye and imagination. Variants can be a big deal when they represent something important to customers that the “standard” brand isn’t providing. Nailing what that is might require a re-examination of labels.
The difference between sugar as a sweetener and the near-ubiquitous “high fructose corn syrup,” seems to be at the center of a recent contention over the future of the Mexican version of Coca Cola.
According to the Atlantic, the tax on soft drinks in that country is set to increase, which may make it more difficult for the operations in Mexico to include its signature additive: real cane sugar, which has added to its popularity.
Though the source reports that this difference appears to mean a lot to consumers of the drink, it seems unclear whether or not the labeling of “sugar” really denotes the presence of a genuine sweetener in some beverages. A color label printer might seem a small step to take against public misconceptions, but it could be a highly significant one if it actually changes the way that your business makes labels.
Even if your beverage abides by all laws on paper, there may be something amiss that the consumer may discover for themselves and turn into an issue that you might not have expected previously. Especially when it comes to a drink as widely known as Coke, little changes might stand out, and dishonesty in your labels might make all the difference when it comes to your reputation.
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