Confectionery News recently reported on a change in ingredients that could bring a new trend to candy production. According to the source, Sunsweet Ingredients is positioning plum products as a way for candy makers to avoid using artificial caramel additives for coloring, instead preferring the natural plum and grape-derived options that Sunsweet offers. Even for companies that don’t take part in this trend, this latest news shows a growing interest in the already popular clean label approach candy companies are taking.
Although the Food and Drug Administration reportedly lacks a concrete definition of what a clean label actually is, the general accepted definition seems to involve shorter ingredient lists and a preference towards natural elements. For candy companies, this may primarily concern eliminating ingredients like High Fructose Corn Syrup and artificial dyes, as this latest news from Sunsweet hints at.
In the article, Sunsweet representative Tom Leahy mentioned the multiple possible advantages of plum and prune products, which would allegedly add fiber to baked goods while reducing the amount of sugar they contain and keeping a “natural sweetness” present in the food itself.
The clean labeling concept seems to be increasing as consumers turn increasingly to food that appears healthy and simple. Appropriate candy labels for products that fit this bill could mirror this desire both in content and design. For example, a clear, water-resistant label could present the healthy additives prominently to steer consumers towards the unique aspects of their ingredients.
Print colorful and accurate candy labels that leave your product looking good for the customer with an option like the Afinia L801 Color Label Printer, which can print as many as 60 labels per minute in high definition.
Leave a Reply