Just as “clean labels” are a popular trend among processed foods, packaging that respects the environment seems to be taking hold in the bottled water industry. A pair of designs show the way novel shapes can make it easy for customers to pick out their favorite brand of water while still feeling good about the “green” nature of their purchase. For producers, the important takeaway could be to focus on the environmental impact of a product through both packaging design and the way labels are printed.
Fast Company recently spotlighted the new brand Just Water, sold in a boxy carton rather than a traditional plastic bottle. Although there is plastic in the container, the source says that it is more recyclable than other options, following the similar design and materials used by coconut water brands.
Another example of environmentally conscious water bottles comes from S’well, a company that makes distinctive bottles that are now branded for Starbucks. Founder Sarah Kauss told the source that the look of her products was important to get right.
“Design has been important for S’well because it has set us apart from other water bottles on the market,” she said. “Before S’well was created, I used to carry another bottle with me and I looked silly bringing it into the boardroom. I knew I wanted to create something that was sleeker, but still had the functionality I was looking for.”
For food and beverage labels of various sizes and shapes, companies can purchase a color label printer such as the Primera LX900, which will expertly render colors while saving energy.
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