Anyone who spends even a little time on the web may be familiar with the kinds of eye-catching and bizarre-sounding food items guaranteed to grab the public’s imagination. Recently we’ve had the Cronut and candy corn flavored Oreos, and now there’s another item that is getting attention from media outlets.
Two words that probably seem totally at odds with each other: chocolate toothpaste. Mint chocolate, to be exact
To clarify, this is not toothpaste made out of chocolate but simply flavored to taste like it, and it’s part of Proctor & Gamble’s newest campaign called Crest Be that is using the sort of flavorings usually associated with ice cream as part of it’s marketing strategy.
Whether or not this is a good move for the company, what’s fascinating is the amount of exposure they get. A lot of it simply comes down to presentation: how do you handle a combo that might seriously freak out some consumers? A color label printer is an obvious choice, especially when dealing with such vivid flavors.
In the case of this Crest, the actual toothpaste packaging seems to be taking a somewhat subdued approach, at least on the tube, which features colorful but carefully positioned images and symbols that relate to the different product types.
Making labels is thus extremely important in the kind of lasting effect a product has, as well as the impact it makes on previously uninterested consumers. Internet meme status might not be the sort of thing your company aspires to, but it might also indicate that your product labels are doing their job.
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