It could happen to any company: a campaign is prepared, packaging adjusted, and a time and strategy chosen for a specific release that accomplishes the important new task that your company has in mind. Then, some sudden decision ends it all. What to do with all the plans you’ve made, and how to restructure things so that a further event makes sense?
To the sadness of some, surely, McDonald’s has announced that it will not make the somewhat infamous McRib sandwich available across the board nationally. As the Associated Press reported, this is allegedly to head off possible confusion between this and some of the other food items the company is hoping to kick into gear later on.
Instead, whether or not the sandwich resurfaces will depend on the policies of local McDonald’s locations, and your own initiatives might be similarly complicated if there are a lot of different elements and moving parts for your business to contend with.
Keeping a color label printer around can help you accommodate new changes and switch gears when it comes time to change your own strategy. Need a new label? Need to copy the style of the old one without sounding completely repetitive? Whatever the about-face you have to make, there are in-house solutions that can let you focus on pleasing the customer.
The appearance of the McRib is something that has happened regularly in the past, so customers and distributors might be understandably startled when there’s something important and established that changes. You can have just the right exterior labeling down pat with the help of the systems that Optimedia Labs can provide.
Leave a Reply