Do different techniques for making wine require specific labels? More than anything else, acknowledging the unique ways a vintage creates its signature beverages can make it more appealing to the public and help it develop a strong brand persona in a competitive field. We’ve talked about this in regards to rose wine recently, and Fast Company has profiled the trend of “orange wine,” which could bring a certain novelty to its audience.
The source explores the methods used to create this style, which creates a “challenging” wine out of white grapes. The practice has ancient roots and may be turning heads today as part of a movement towards an earthier, more natural type of drink.
One interesting aspect of this is the idea that the orange wine is different from the white wine that it might resemble at a glance. In an article for the New York Post, Joe Campanale of Anfora says that it won’t appeal to everyone. Consumers expecting a light wine might have to readjust their expectations, something the label design could anticipate.
“Some will love it immediately, some will be repulsed, and some will be intrigued,” Campanale said. ” You need a certain mind-set.” He also said that “this category may be the oldest, but it’s also the newest category in the Western world.”
While versatile color label printers can give companies the means to make all manner of food and beverage labels, products as specific as wines may need to be matched with a certain type of label that fits its audience and place in the market. The Primera LX900 is one system capable of mixing different forms of media in a single package.
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