Mars, Inc., recently announced that it stands with the World Health Organization and others who support a controlled approach to sugar content in candy. Finding the right balance of ingredients appears to be increasingly important for confectionery companies, and is something candy labels can highlight for the consumer’s benefit. This declaration comes not long after Nestle made similar statements about its plans for chocolate with fewer synthetic additives, including colors and flavors.
To address sugar intake concern, Mars specifically filed comments this month on proposed sugar-related recommendations made by the United States Dietary Guidelines Advisory Committee (DGAC). This document was co-signed by the presidents of the North American branches of Mars Food, Mars Chocolate and Wrigley, and referenced multiple points that the DGAC made, including a desire for lower sodium intake and a need for more whole grain brown rice.
In a press release, Mars listed some of the steps it will be taking as a company to be proactive, including endorsing “new labeling approaches (on pack and digital)” with the help of industry experts and regulating sugar salt and fat additives.
“We recognize that the health and nutritional challenges facing our society are daunting,” Mars said. “As a business, we are hard at work developing an overall health and wellbeing strategy for our company and our diverse portfolio, and we are committed to being a part of the solution to this challenge.”
Candy producers should examine how the ingredients on their products are displayed and whether the label printing solutions they use are able to match their order load. For candy labels in particular, the Primera LX900 has the range to produce durable, colorful labels that match any required candy package or serving size.
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