When you put slangy buzzwords on your product labels, you could be setting the stage for big returns. But you're also taking a chance if your audience doesn't understand the language that you're using. To avoid this, you need the ability to design and print labels on your own terms. Once you know how to make a label that accomplishes all of your goals, you can keep the template and update it as times change.
Although it wasn't specifically for an item label, a recent ad campaign by the bank HSBC seems to be trying to encourage a newer slang term along these lines: "yummy," as a noun. As reported by Vanity Fair, HSBC is using "the yummy" to describe its target audience, "young urban males" with a seemingly hipster-esque sense of style.
But a company could still try to use this sort of generation specific language and imagery on their food labels. Brian Morris, writing for Business 2 Community, mentions this as part of his five pointer tips on effective labels. However, he also notes the importance of standing out from the pack.
"Don't try to mimic competitors: design a label that's distinctly different," he said. "Employ copy that highlights the differences – the benefits – of buying your product versus others."
This could certainly involve some of the words that a younger, internet-driven crowd are certain to respond to, and perhaps incorporate them so that others aren't necessarily driven away. Research the label printers that can give you high-quality packaging options and you can play with the different ways of presenting such demographic-specific information.
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