When it comes to food and beverage labels, wine labels have become an art form all to themselves, and the benefits of creating a high-quality label extends beyond the vintage, flavor and style of wine you produce. Consumers appreciate well-presented design and it may even make them inclined to purchase more bottles.
Forbes recently featured a slideshow of what it calls the “Coolest Wine Labels” of 2015 and the results show a remarkable range of both content and styles. Some of the winning entries use arresting photographs to make their mark, while others rely on abstract but colorful patterns, all contained in the familiar rectangular shape of the label itself.
Speaking to the source, John Lawlor of Real Picture Research discussed the need for strong and immediate imagery on these labels, given the short amount of time consumers spend looking at wine bottles before they decide to buy.
“The wine label really only has about 1.5 seconds to make an impact,” he said. “At the point of purchase the only real info the consumer has is the label, and within that 1.5 seconds we draw so many conclusions. Wine is such an image product so the label is a big part of the impression.”
Although catching attention seems to be the most prominent function of the wine label, each design needs to fulfill legal requirements and present important information in a functional way. With the Primera LX900 Color Label Printer and other similar printers running in-house, winemakers have a fully functional labelmaking system they can use to create colorful, vibrant and unique wine labels.
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