Depending on the market for your product you might have to emphasize different things on beer and wine labels, but fortunately a color label printer can help you with that. The Atlantic recently featured a piece that examines the way where a craft beer is made can be an important part of its identity and brought to the forefront through presentation.
Drawing from previous research performed by Joseph Reese and Steven Schnell ten years ago, this piece looks at the common elements that appear on craft beer packaging and why they persist. These include some obvious tropes, such as images of nature or “rustic human structures” like barns.
However, it’s interesting to note how the imagery and name of some of the beers described interact with the portions that describe the beer’s place of origin. In some cases, the town and state is prominent in the middle of the label, but in others isn’t as visible.
Brewers who don’t name their beers after a location or landmark have other options: the Ohio-based Great Lakes Brewing Company, for example, uses the image and name of famous Chicago policeman Elliot Ness to illustrate his later connection with Cleveland.
This is why the emergence of a new brewery in a certain location might require them to display their credentials for best recognition and sales. The New York Times recently profiled the arrival of the Flagship Brewing Company, which seems to be a significant representative of a particular region of New York.
With label printing software and the right hardware to match, new companies should feel that they can direct attention to the most interesting parts of their label’s packaging.
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