Hiding ‘Easter eggs’ in your custom product labels

Beer and wine logos can contain complex visuals, as long as businesses have the right printer for food and beverage labels. In addition to the elements that logos have to present, including the name and associated brand imagery, consumers can find additional interest if there is an extra “hidden” image or message. This technique works for some of the most well-known company logos out there, and can make a fitting mix with the background of a bottle of beer, wine or spirits.

Over the years, established brands have blended subtle images and shapes into their definitive logos. In January, Entrepreneur featured an infographic from Oomph listing some relatively famous examples, as well as some that just barely count as “hidden,” like the famous NBC Peacock. Sometimes, the lettering of the brand name can conceal numbers and letters, like Baskin Robbins’ color-coded “31” for the 31 ice cream flavors.

Other logos contain many different details that all represent an aspect of the business. The Unilever symbol is a large letter “U” that contains several different images, each of with refers to a function the company performs or a quality it wants to be associated with.

“For instance: a recycle icon for their sustainability, and lips for beauty and taste,” the article reads.

What you choose to put into your logo can change depending on how the logo will be displayed. If it is on a flexible surface, for example, the images involved can be designed to be legible from various angles. An Afinia L801 Memjet Label Printer can be a useful tool for creating appropriate labels for many kinds of products.