It’s so easy for commonly used, vaguely-defined phrases to get twisted around. The BBC recently featured an article on the term “junk food,” pointing out an interesting aspect of the public attitude toward this issue: while it’s likely that many can detect some of the more obvious culprits, some examples equally “junky” could escape the public eye. Your food labels might need to distinguish themselves as being outside of this category to win over more business.
The way that a food item is marketed might play into this, as there are certain types of frozen foods and other pre-prepared items that try different tactics to avoid being ignored by consumers. Other products can make sure that nutrition facts and other important information isn’t difficult to read, either because of temperature changes or the material that the label is made out of.
Because food items are coming under close watch, especially when they are geared toward children, manufacturers of food need to take decisive action to both sell their items and prove that they are not worth writing off as “junk.”
Items that are low in fat, salt and sugar contents can therefore have these contents in particular displayed so as to make consumers feel a little more at ease with their purchase. It’s worth spelling out the clear difference between chips or ice cream with the standard amount of preservatives and those made to appeal to the more health wary.
A color label printer can be used to create visible and durable food labels for your business—an important step that will have larger consequences for the way you are perceived as a brand.
Leave a Reply