Faux fur a real issue for businesses

It’s not just food companies that benefit from accurate descriptions of the their products: The Today Show recently featured a report on improperly-labeled furs. According to research done by the Rossen Reports team, many items that are labeled as “faux fur” actually contain the real thing. Out of five pieces of clothing the group investigated that were said to be artificial, all contained real animal hair.

Discrepancies like this can leave consumers deeply distrustful of a brand, even one they were formerly fans of. Sometimes, the label itself is accurate and it’s the marketing of the product that’s at fault–the source mentioned a coat that was labeled as “faux” online but sported a tag declaring it to be real fur when it arrived in the mail.

However, there is still a high degree of confusion within the industry, and activist Pierre Gryzbowski said that it’s a simple matter of economics. Fur doesn’t just appear in clothing, but on home goods as well, which means that companies in multiple industries have an incentive to promote proper fur labeling.

“Some of the good faux furs can be more expensive to use when making jackets or other garments than low-quality animal fur,” he said. “They may use animal fur just because it’s cheaper,” he added, referring to the manufacturers of fur products.”

No matter what industry your company is in, accuracy is a must for product label printing. One way to enforce accuracy is to keep the supply chain flow as simple as possible by running labeling operations in-house with a fully-capable label printer system. There are several options for creating labels that are legible, attractive and specific. Mastering those three things will increase your business’ reputation.