To get the most out of a QR code initiative, businesses need be careful about where they place their codes and what they specifically hope to gain by using them. QR codes can still be an effective invitation to customers that gets them involved with the product by directing them to interesting content, but they shouldn’t be used “just because.” Back in 2013, Bryson Meunier of Vivid Seats said as much in a piece for Marketing Land, where he talked about some of the best ideas for making QR codes work.
Meunier explains that because QR codes require the consumer to do a little extra work for themselves, there needs to be some sort of reward that makes scanning them worthwhile. Thus, every product doesn’t necessarily need a code on it, but the ones that do should be distinguished for having one. Though the QR code has been in use for years and decried by some, marketers are developing new uses for it.
“If someone takes the time to find Google Goggles or some other scanner on their smartphone and point their camera at the banana with the black and white square on it, don’t disappoint them with nutrition information or some other lame reward,” he writes.
Companies should devote effort into creating fine codes with label printing software like BarTender. With this program, companies can produce many different kinds of professional-quality labels, all from one source, including Micro QR codes. BarTender is also adaptable to different purposes, printers and label sizes, many of which are available in the Optimedia Labs store. There, manufacturers can find Afinia and Primera printers in the same place as the label stock they need.
Learn more about how BarTender can help you create barcode labels and other scanable additions for packaging.
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