Custom labels: promotions can be both positive and negative

What a company puts on it’s product labels can be very important to both consumers and government authorities. As custom labels are major platforms for first impressions for most companies, many wineries will claim health benefits that their product may offer, such as the Deutsches Weintor in Germany which now needs to change its wine labels due to a recent EU ruling.

According to the Associated Press, the European Union is now banning health claims on alcoholic drinks, such as the “easily digestible” label on Weintor’s bottles that comes from an acidity reduction process it promotes.

While government officials may be cracking down on misleading advertising in Europe and domestically, many consumers can also be turned off from some promotion claims that are put on labels.

For example, an article written by D Magazine in Dallas by sommelier Andrew Chalk rallies against the use of “for sale in Texas only” on wine bottles.

After attending the TexSom conference in Irving, the writer spoke with a restaurateur from Austin on how important it is to buy local in the Austin area, claiming that “chains just don’t survive.”

The writer goes on to explain that the use of “for sale in Texas only” may have started as an honest way to promote local agriculture and commerce, it soon developed into a gimmick where vintners will import foreign grapes due to economic reasons and use the term as a way to compensate for the lack of local ingredients.

This trend caused many wine drinkers and restaurants to stop purchasing Texas-based wine altogether, regardless of where their grapes were from.

“Require state labeling to include the origin of the grapes,” wrote Chalk. “The result will be increased consumer faith in Texas labeling and willingness to try Texas wines.”

In order to provide accurate and eye-catching labels, wineries and other companies may want to invest in a Primera LX900 color label printer.