Fashion site Racked recently examined the rise of the “luxury candle,” items that bring a certain prestige to a somewhat common household item. Although many customers may not place candles on the same level as wine, these items sport labels that similarly can carry a sense of artistry and style. The source looked at several brands that fall under the “luxury candle” category, including Cire Trudon, a French brand with hundreds of years of reputed history.
While the article doesn’t specifically dissect the candle labels on display, it does prompt a comparison. Jo Malone uses an elongated rectangle with a white background and clear, dark lines and lettering, as well as a distinctive black square in the label’s center.
Diptyque, on the other hand, uses a rounded label with the name of the company running in relatively small font around the edge. The individual product names, like Baies and Feu du Bois, are arranged in a somewhat scattered manner, but are still close enough to each other to make the name distinct.
Though these candle brands are valuable for their scents, the packaging stands in stark contrast to the style of Yankee Candle, which often has a descriptive image on its candles connected to each scent. The site quotes Christina Ryland of the blog Candle Find on the way this latter company in particular appeals to consumers.
“Diptyque goes all out with presentation, so yes, the vessels are gorgeous and the fragrances exclusive, which makes it that much more enticing,” she said.
“Going all out” doesn’t have to involve lots of colors or imagery. With color label printers like the Primera LX900, users have the choice to focus on whichever look works best for each individual product.
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