With many consumers wanting to learn more about food products and eat locally, providing all of the information they desire in one place can be difficult. A solution for companies that want to inform their customers and keep them engaged in a store setting is to direct them to their official website or some other online venue for further details.
Printing a URL on food labels is easy enough, but a story from the Australian news source ABC profiled one way shoppers in that country could be directed to farmer sites via in-store QR codes.
According to a photo supplied from the source, supermarket customers in Halls Head in Western Australia have the chance to scan codes from printed signage within the store. Doing so brings them to a site with detailed facts about farmers and economics, coordinated by the young farming collective AgConnectWA.
The head of this group, President Kallum Blake, explained the type of content users could expect to find through this initiative in an audio interview with ABC Rural.
"At this stage there's text and, sort of, photographs," he said. "My, I suppose, preference down the track as we get further into it would be that they even have some video clips and whatnot explaining profiles of some growers in Western Australia." He added that one of the goals would be to build trust between the consumer and the producer this way.
For a campaign like this, device users will need to be able to scan the code directly from a sign piece or label, and the companies involved need both the software and the printing system to render the code visibly. Fortunately, there are several color label printers that work with the BarTender label software and can correctly print QR codes: everything you need to get started is in one place!