The Global Post recently reported on a curious new labeling convention for alcohol that may soon take effect in Turkey. American consumers may be familiar with the disclaimers that detail the various harmful side effects that can accompany potentially harmful commercial substances, but it’s likely that others may find the wording a bit odd.
Why? Because it will allegedly say, among other things “Alcohol is not your friend,” which, from the manufacturer’s point of view, could be perceived as a rather jarring statement to be facing the consumer.
Regardless of the related political motivations behind the locally unpopular initiative that has produced these rules, the incorporation of required notifications with the label may be necessary to demonstrate any product’s content and purpose in general. The challenge for new businesses or companies embracing different rules may be how to make labels that satisfy all parties, with the customer audience being the dominant priority.
A little creative thought might lend some new perspectives on available options. For example, perhaps a company might be able to work some of the required warnings into the existing wine labels. Or, it can use label printing solutions that reinterpret the logo or necessary brand information in a way that is concise and informative.
Restrictions may vary, depending on where your company is based and what it manufactures. But the issue of making satisfactory product labels that coordinate well with the other items it shares space with on your item’s container will most likely assert itself at least once during a business’ lifespan, and it should be a comfort to know that the answer can be implemented easily.
Leave a Reply