Clean labels drive more consumer interest

In 2016, simplicity and healthy labels are big factors playing into consumer choices. Packaged Facts recently published multiple press releases on the trends associated with “clean” labels, which can be more appealing to some shoppers. Companies wondering how to design the best food and beverage labels may want to heed information from this source, which shows demand for more health-conscious products.

One of these is the second edition of the Healthy-Ingredient Snacks in the U.S. report. According to Packaged Facts, snack customers prefer healthy snacks and tend to favor products that claim to be “free from” some undesirable ingredient.

The source also said that young Americans are more likely to say that they eat healthier than older ones, and that 30 percent of adults believe they are healthy snackers. Some of the qualities these shoppers seem to prefer are “bite-sized snacks” and “innovative flavors.” Being aware of these preferences may help businesses appeal to customers with the labels they’re most eager to look for.

Another press release from the same company, this one from June 13, focused on one specific kind of product embracing clean labels: coffee creamer. Packaged Fact’s Research Director, David Sprinkle, gave some specific examples of creamers taking part in the clean label movement.

“Refrigerated coffee creamers with ‘clean label’ cred are emerging as a formidable force on the mainstream market, as evidenced by the tremendous growth of such products as Nestlé’s Natural Bliss, WhiteWave’s Silk, and Califia, whose sales skyrocketed from $500,000 to $5.5 million from 2014 to 2015,” Sprinkle said.

For many different label types, it’s important to have the color label printer that can handle the proper amount of work. Check out our U.S. store here or our Canadian store here for options that might be best for you.