Making good packaging choices for your craft brew brand can grant your brand a more distinctive personality and product identity. While there’s nothing to stop craft producers from using cans and bottles to distribute beverages, the latter brings some aesthetic advantages. On the other hand, proponents of cans may cite how the material keeps the beer inside it in good condition.
The Tampa Bay Times recently spoke to designer and marketing director Geiger Powell of Cigar City Brewing. From a design standpoint, he says that bottles offer more color options, as opposed to the “six colors max” allowed on cans. This is due to the way label materials relate to each other, since paper printing is a different process from printing directly onto a metal can.
Voicing the opposite opinion is Amanda Nickels, who recently explained the virtues of canned beer in a blog post for the Boxcar Brewing Company, a Pennsylvania-based producer dating back to 2008. Nickels notes the way can structure affects how the liquid inside it gets cool.
“The lining in a beer can will allow your beer to get colder, much quicker than a bottle will,” she writes. “This is perfect for those times you get off from work and are just itching to crack open a cold one, and your local distributor just can’t seem to listen to your requests of stocking your favorite brew in the refrigerated section.”
Choosing the right food and beverage labels is a personal matter for each company. An in-house color label printer adds to the options at your disposal and helps you choose from different label stocks based on what makes the most effective marketing.
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